Daimler Commercial to raise Chennai plant capacity to 36,000 units by 2014.

Daimler India Commercial Vehicles (DICV), the commercial arm of German luxury car maker will kick-start the next phase of capacity expansion of 36,000 units in its Chennai plant in 2014.

"Despite a meager 3% growth of the Indian commercial vehicle market last fiscal, Daimler India is banking on infrastructure, consumer durables and automobiles sector to push sales of its 9 to 49 tonne trucks. Company expects to grab a 20% market share in the Indian CV market by 2020", said Mr. Sreeram Venkateswaran, Assistant VP (Marketing and Sales), DICV.

Daimler claims to increase the life of the fleet and hence, minimize the burden on truck owners through its range that is high on functionality, comfort and safety.

"Big fleet owners in India are known to replace part of their fleet once in four years. DICV range would be less maintenance and hence, not burdensome for truck owners", said Mr. Sreeram.

"The company has invested Rs 4,400 crore in India and expects its Chennai plant to run full steam by 2014. By 2013, we would use 55% of our current 36,000 capacity and once the plant runs full steam, the second phase of capacity expansion would begin," he added.

Daimler plans business in the segment which has market leaders like Tata Motors, Ashok Leyland, Eicher Motors Ltd, etc. Mr. Sreeram also confirmed that the commercial vehicles from the Daimler stable will be launched in September 2012 and Daimler will sell 2500 units in 2012 calendar.


This article was Posted by:
Kurian Akkara

Source: News @ Economic Times
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