Mahindra & Mahindra is all set to the international launch of the XUV500 in Italy, Australia and Chile. The auto major was going slow with this for some time due to high domestic demand.
In February after the launch in India, Mahindra & Mahindra President Mr. Pawan Goenka told, "We were supposed to enter markets like Australia and are ready to launch XUV500 in many markets in terms of homologations and regulations. But we have decided to slow down to meet domestic demand".
Mr. Pawan also commented that the company will increase the output of XUV500 to 4,000 units by May from the earlier 3,000 units. Without specifying a timeline, he had also said the output would ultimately be taken up to about 5,000 units a month.
Now that Mahindra & Mahindra is catering the domestic need of XUV500, company is gearing up for International launches and in this regard, Mr. Ruzbeh Irani, Chief Executive - International Operations (Automotive & Farm Equipment sectors) told, "We plan to go ahead with our international launches of XUV. Italy and Australia are planned shortly. These are vehicles adapted to the needs of these markets".
He also mentioned that the necessary adaptations to meet the norms in these markets such as emission and left hand drive in case of Italy have been completed, but declined to specify the exact launch date.
"We are evaluating timing of launches in various markets - Chile and Australia are our priority. We will assess the overall capacity and domestic demand to decide on the launch timing", he added.
In February after the launch in India, Mahindra & Mahindra President Mr. Pawan Goenka told, "We were supposed to enter markets like Australia and are ready to launch XUV500 in many markets in terms of homologations and regulations. But we have decided to slow down to meet domestic demand".
Mr. Pawan also commented that the company will increase the output of XUV500 to 4,000 units by May from the earlier 3,000 units. Without specifying a timeline, he had also said the output would ultimately be taken up to about 5,000 units a month.
Now that Mahindra & Mahindra is catering the domestic need of XUV500, company is gearing up for International launches and in this regard, Mr. Ruzbeh Irani, Chief Executive - International Operations (Automotive & Farm Equipment sectors) told, "We plan to go ahead with our international launches of XUV. Italy and Australia are planned shortly. These are vehicles adapted to the needs of these markets".
He also mentioned that the necessary adaptations to meet the norms in these markets such as emission and left hand drive in case of Italy have been completed, but declined to specify the exact launch date.
"We are evaluating timing of launches in various markets - Chile and Australia are our priority. We will assess the overall capacity and domestic demand to decide on the launch timing", he added.
This article was Posted by:
Tino Tharian
Source: Zigwheels
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