Czech car major and Volkswagen Group company - Skoda Auto is gearing up its India growth plans. Skoda Auto is planning to pump in over Rs. 300 crore investments in India operations to expand production, develop localisation.
Skoda India is working on new product portfolio strategy and expects to boost sales volume.
"The funds will go into enlargement of production depth (localisation of production ) and expansion of production capacity at the Aurangabad," a statement from Skoda Auto said.
Skoda Auto is aiming at its global goal of achieving 1.5 million unit sales by 2018, and this investment for India is a part of the company's global aim. Skoda India has also created a new line of leadership under a new organisation structure. Skoda recently appointed Mr. Sudhir Rao as the new Managing Director of the company, a position which never existed before.
From Left - Mr. Jurgen Stackmann, Mr. Sudhir Rao and Mr. Thomas Kuehl
"The funds will go into enlargement of production depth (localisation of production ) and expansion of production capacity at the Aurangabad," a statement from Skoda Auto said.
Skoda Auto is aiming at its global goal of achieving 1.5 million unit sales by 2018, and this investment for India is a part of the company's global aim. Skoda India has also created a new line of leadership under a new organisation structure. Skoda recently appointed Mr. Sudhir Rao as the new Managing Director of the company, a position which never existed before.
"We cannot have any weaknesses in our product offering to the end customers. A greater emphasis is being put on the pace of dealership reach into the country. We have a competitive portfolio today, but to aspire to higher volumes , there is need to appeal to a wider target market and we are working on those directions, said Rao.
Skoda has got a new line of leadership in the Sales and Marketing front which the company currently lags in. Mr. Kamal Basu from Saatchi & Saatchi now heads the Marketing at Skoda India and Mr. Ashish Deshpande heads Sales.
"To handle our future growth plan and its cross-functional tasks for the very important Indian market, it is necessary to have a corresponding management structure," said Juergen Stackmann, Skoda Auto Board member in charge of sales and marketing. "India is one of our main strategic pillars of our growth strategy. We establish a structure in India that will also apply in other major markets to manage future growth," he added.
This article was Posted by:
Kurian Akkara
Source: News@Economic Times
Image Copyright with the respective owners, cartrials.com is not responsible for any modifications made on the same.
0 comments:
Post a Comment